CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Bullseye Your Brand: Target Brand Page Optimization
Target's eCommerce presence has risen steadily, claiming a significant 17.1% of its total sales in 2023. With a YoY growth rate of 4% as of 2023 and anticipated maintenance of positive growth in 2024, exceeding the $19.53 billion mark and projected to reach $23...
TikTok Doesn’t Lean in to eCommerce, It Jumps
Social media platforms have become more than just spaces for networking and entertainment; they are becoming increasingly influential in new product discovery. Among these platforms, TikTok has emerged as a significant force in reshaping how brands connect with...
Save Your First-Party Data: The Countdown to UA’s Data Deletion has Begun
First, there were delays, then there was the inevitable translation from UA (Universal Analytics) to GA4 in July of 2023. Now, Google has finally set the date for its next milestone in the GA4 transition: On July 1, 2024, Universal Analytics data will be removed from...
2023: Harnessing Incremental Changes for Major Business Impact
Facing 2023's Economic Challenges The start of 2023 presented a complex economic landscape. Following a three-year growth spurt post-pandemic, our outlook was initially optimistic. However, as consumer spending decelerated and recession fears escalated, we faced a...
Digital Marketing Outlook for 2024
We asked our digital experts to weigh in on the pivotal trends shaping the digital marketing landscape in 2024. Their insights cover a range of key areas, from AI integration in search and PPC to strategic brand positioning in AI-driven markets. They provide an...
Amazon Unboxed 2023: Amazon Ads Unveils a Spectrum of New Opportunities for Businesses
Amazon Unboxed 2023, held from October 24-26 at the Jacob K. Javits Convention Center in New York City, served as a platform for Amazon Ads to showcase its latest innovations and reinforce its commitment to empowering businesses of all sizes. The conference...
Insights into Prime Big Deal Days Shopping Trends
Prime Big Deal Days, Amazon's annual shopping extravaganza, drew in a plethora of eager shoppers this year. Now that the dust has settled, let's delve into the details of shoppers' expenditure, their preferred purchases, the demographic insights, and their overall...
Advertising Week New York 2023: Top Takeaways
The Direct Agents team had a fantastic experience at Advertising Week New York, attending 20+ events with the industry's leading figures in marketing, advertising, media, and technology. To conclude the week, we've compiled key takeaways from our favorite seminars...
Retail Media Alert: Walmart Launches Search Term Impression Share Report for Brands
Walmart recently introduced the Search Term Impression Share Report (STIR) for Walmart advertisers. The STIR provides brands with complete visibility into their ad presence on Search Engine Result Pages, enabling advertisers to pinpoint their Share of Voice by keyword...
The Rise Of Google Analytics 4: Key Features & Changes Marketers Need To Be Aware Of
For over a decade, Google Analytics has been the go-to platform for businesses of all sizes to track and analyze their website traffic. However, the digital landscape is constantly evolving, and Google Analytics is no exception. In 2020, Google released Google...
Seasonal Success Strategies: Conversion Rate Optimization for the Holidays
How to Convert More Traffic This Shopping Season: Trends to Consider & Tests You Should Be Running Now While it may be hard to think about the holidays while you're still enjoying your much-anticipated summer plans, we at Direct Agents want to remind you that...
Threads Unraveled: The Ephemeral Hype or New Frontier?
Instagram Threads has emerged as a new platform for marketers. Threads has been deemed an X rival with its text format that allows users to communicate with their close friends from Instagram. Threads has made a major impact with brands and content creators in the...