Post written by Jill Solomon, Sr. Marketing and PR Manager

As the famous saying goes, “the show must go on” and so it did at the Javits Center with ad:tech NY last week. With some impromptu modifications including some changes in speakers, booths and attendees, ad:tech NY continued to provide its audience with relevant digital and mobile content.

One of the main areas of focus for the show was mobile marketing and how to break into this innovative and fast growing medium. At the session Mobile Marketing: Best Practices for Cracking Today’s Most Intimate Channel, Maarten Albardo, Former VP of Consumer Connections at Anheuser-Busch InBev spoke about the fact that we are no longer living in the year of mobile or even the decade of mobile but rather we are living in the Mobile Era.

With mobile ad spend at approximately $2.6 billion, advertisers are starting to take notice of the impact of mobile devices on their marketing strategy. Maarten stressed that advertisers should not focus on developing a mobile marketing strategy but rather a cross platform strategy that focuses on reaching consumers wherever they are.  Consumers are device agnostic- they just want to find what they want, when they want it on the device they are using.

At Direct Agents we look to help advertisers develop campaigns across all different types of mediums in order to best reach potential consumers. Whether it is developing an email campaign that is customized to the device recipients are viewing the email on or optimizing a search marketing campaign that is optimized for the user’s device and location, Direct Agents places a focus on executing proven solutions that are ROI driven. Check out Direct Agents’ mobile site, m.directagents.com, for more information about our mobile services.