CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
Explore Our Categories
Embracing AI in Brand Strategy: The Power Lies in Your Hands
Artificial Intelligence (AI) has made significant strides into the marketing landscape, promising new levels of efficiency and innovation. Beyond ChatGPT, new AI apps seem to be emerging daily. From data-driven brand strategy development to AI-empowered copywriting...
Google’s International Growth Workshop: Top Takeaways
Google’s International Growth Workshop is a global marketing summit that brings together innovators from across the advertising industry. This year’s workshop took place at Google’s Pier 57 office, giving attendees the opportunity to connect and share ideas with the...
Search & Performance Insider Summit: Top 5 Takeaways
MediaPost’s Search and Performance Insider Summit in Charleston was a success, featuring speakers from industry-leading brands and agencies as they discussed opportunities for growth, innovation, and diversification in the Search space. Amongst these leaders was...
Influencer Marketing and Amazon Inspire: A Powerful Combination for eCommerce Growth
With the intersection of eCommerce and user-generated content becoming closer than ever, brands must take advantage of Influencer Marketing to reach new consumers. When thinking about Influencer Marketing, consumers typically associate it with Meta, TikTok, and...
AI Breakdown: Past, Present & Potential
AI is transforming the marketing industry, enabling marketers to analyze vast amounts of data, deliver personalized experiences, and optimize campaigns. With the rise of digital marketing, marketing automation has become an essential tool for marketers, allowing them...
Honoring AAPI Heritage Month: 2023 Resources
Asian American and Pacific Islander Heritage Month is observed annually in May to recognize the cultural, experiential, and historical contributions of Asian American, Pacific Islander American, and Native Hawaiian individuals and groups. Below, we have included...
The First-Party Formula: Top 5 Tools for Leveraging First-Party Data
Though Google is not slated for the dissolution of third-party cookies until the end of 2024, it has not wasted time in launching initiatives and betas that will further support advertisers as they look to leverage first-party data in their core Paid Search...
What Your Brand Needs to Know Before Launching on New Marketplaces
Retail media has quickly become a highly effective way for brands to reach their target audience and drive sales. However, before launching a retail media campaign, there are several key factors that brands should consider in order to achieve success. In this article,...
What’s Next for Short-Form Video?
There has been plenty of head-turning news about social media sites recently. From the televised TikTok hearing featuring bold yes or no congressional questions for Shou Zi Chew (CEO of TikTok), to Elon Musk buying Twitter and temporarily changing the logo to an old...
Shoptalk 2023: Top 4 Takeaways
From March 26-29, Megan Conahan (EVP, Direct Agents) had the opportunity to attend Shoptalk in Las Vegas, NV. As one of the largest and most influential retail summits in the world, Conahan learned first-hand insights from leaders in the space, including Maureen Kelly...
20 Years of Direct Agents: Founder’s Story
In honor of our 20 years in business, Direct Agents Co-Founders Dinesh and Josh Boaz shared their unique founder's story and the incredible transformation the company has undergone over the last 2 decades. We hope you enjoy! It was the early 2000’s. Dinesh Boaz, 26,...
Google Deals Its First Update: Don’t Get Lost in the SERP Shuffle
The first Google Core Algorithm update of 2023 is here and while no update is exactly the same, SEO professionals are becoming more and more versed in what protocols and precautions to take when Google rings the algorithm alarm. As with any Google Update, it’s...