CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Chat GPT For Content Creators: The Good, The Bad, and The Grey Area
Chat GPT has caused quite the stir since its release. As more users continue to experiment with ChatGPT, the AI technology continues to impress with its capabilities. ChatGPT has sparked discussions and questions across many industries as to what it will mean for the...
Digiday Media Buying Summit 2023: Recap
Digiday’s Media Buying Summit in New Orleans was a success, featuring speakers from industry-leading brands and agencies as they discussed opportunities for growth and innovation during uncertain times. Amongst these leaders were Corey Levine (VP of Integrated Media,...
Unlocking the Power of Amazon’s Free Seller Tools
With wallets tightening in 2023 and AMZ fees continuing to increase steadily, Amazon Sellers are looking for ways to get the most out of their selling account. Below we listed the free features within Seller Central that you should utilize to boost your customer reach...
Navigating The New Challenge of Customer Acquisition
Over the last decade, brands were able to acquire new customers efficiently and at scale through savvy Facebook, Instagram, and Google ad campaigns. For an entire generation of digital-first direct to consumer brands, their entire business model relied on the ability...
Amazon SEO Testing Opportunities to Maximize Brands’ CVR
The cost of selling on Amazon is continuously rising, making it more challenging for sellers to turn a profit. According to Marketplace Pulse, Amazon is currently taking an average 50% cut of sellers’ revenue in 2023. In combination with the ongoing economic...
Why Brands Must Prioritize Quality Creative
Oftentimes, brands will spend thousands of marketing dollars on an omnichannel media strategy without investing in quality creative. Countless studies and brand campaigns have shown marketing teams that creativity should be a priority, not an afterthought. In 2023,...
DOJ Sues Google: What Can We Expect?
What's the situation? In January, the Department of Justice (DOJ) filed a lawsuit against Google, alleging that they are engaging in anti-competitive behavior and abusing their dominant market position in the online ad industry. Google is often viewed strictly as a...
3 Under-Utilized Ways To Make Your Social Ad Creative Stand Out
Creative has always been instrumental in making social advertising effective, but what makes the creative stand out is constantly evolving. In this article, we discuss 3 creative formats that are currently under-utilized, but if leveraged will immediately...
Honoring Black History Month: 2023 Resources
Black History Month is observed in February to honor generations of African Americans who struggled and triumphed throughout history. Below, we have included helpful resources to help you honor, learn, and celebrate. What To Read Four Hundred Souls: A Community...
Increased Amazon Fees – How to Stay Profitable with FBA
At the beginning of Q1 2023, Amazon sellers were met with the announcement of increased FBA fees on Amazon starting on January 17th, 2023. This news may have left some Amazon sellers feeling uncertain about the future of their business, as increased inflation has...
Suitcases with Love
Suitcases with Love Used Luggage Drive Working with communities in NYC and beyond has been an important goal for Direct Agents in 2023 and we are proud to launch our recent initiative, Suitcases with Love. This drive benefits various populations in need including...
PPC Workout: Tech & Trend Updates for 2023 Game Plan
2023 is off to an interesting start for PPC advertisers with the rise of Artificial Intelligence (AI) as a search engine and increasing industry costs from the current economic state. Although challenging, these conditions create opportunities for improved...