CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Increased Amazon Fees – How to Stay Profitable with FBA
At the beginning of Q1 2023, Amazon sellers were met with the announcement of increased FBA fees on Amazon starting on January 17th, 2023. This news may have left some Amazon sellers feeling uncertain about the future of their business, as increased inflation has...
Suitcases with Love
Suitcases with Love Used Luggage Drive Working with communities in NYC and beyond has been an important goal for Direct Agents in 2023 and we are proud to launch our recent initiative, Suitcases with Love. This drive benefits various populations in need including...
PPC Workout: Tech & Trend Updates for 2023 Game Plan
2023 is off to an interesting start for PPC advertisers with the rise of Artificial Intelligence (AI) as a search engine and increasing industry costs from the current economic state. Although challenging, these conditions create opportunities for improved...
What is E-E-A-T: How to Create an SEO Content Strategy
Google’s E-E-A-T Guidelines: SEO Content Strategy Success It’s well-known in the world of SEO that “content is king,” but as Google advances and launches new algorithm updates, it has become apparent that not all content is created equal. In the early days of Google,...
Amazon: Make Your Brand Recession-Proof in 2023
With only a few weeks into Q1, it’s important that Amazon Sellers take a step back and evaluate the economic reality. Inflation has been in full swing for over a year, the FED raised interest rates seven times in 2022 (with more on the way this year), and the market...
Direct Agents Announces Launch of NEW Innovative Amazon SEO Technology – “FOMO”
“FOMO” (Feedback for On-Page Management & Optimization) is proprietary technology developed by the Direct Agents team that helps to quantify the impact of any product detail page change on Amazon to pinpoint the precise optimizations that grow sales. Los Angeles,...
The Future of Advertising: How AI is Shaping the Industry
In his 1950 dissertation, “Computing Machinery and Intelligence,”[1] WWII hero and founding father of modern computer science and artificial intelligence (AI), Alan Turing, discussed the concept of AI and proposed a test to determine whether a machine is capable of...
CES Top 10 Takeaways
At Direct Agents, we believe that personal and professional growth can be progressed through dynamic work experiences and learning from thought leaders. Last week, some of our team members had the opportunity to attend CES -- one of the largest and most influential...
2023 Graphic Design Trends To Know About
Graphic Design is an exciting industry that is constantly evolving with new techniques and technologies. While this means endless opportunities for creativity, it also means that trends tend to circulate pretty quickly. To make sure you are ahead of the curve in 2023,...
New Google Topic Filter Feature Impacts Search Results
It’s no secret that Google is constantly evolving, introducing new features, and refining existing ones to make search even more accurate and powerful. On December 6, 2022, Google released their topics filter feature which has changed the way users search online....
Monthly Marketing Memo: Recap
Created by Direct Agents EVP Megan Conahan, the Monthly Marketing Memo is a monthly newsletter that breaks down the latest trends and news across the marketing landscape. As a 17 year veteran in the marketing industry, Megan Conahan has successfully consulted with...
2023 Trends to Watch
With 2023 around the corner, overall preparedness and confidence in your marketing strategy are key to a successful start to the year. With this in mind, we asked Direct Agents leadership to share their diverse perspectives on growing industry trends to look out for....