CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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2022-2023: Outlook
2022 was a year of tremendous growth and momentum for Direct Agents. Amongst other exciting initiatives, we invested time and care in our teams, strengthened strategies to help our clients with diverse projects, and launched our proprietary Kanopy AI technology. As...
Image Alt Text: Why Is It Important for Your Site’s SEO and ADA Compliance?
As online spaces have become more and more accessible, alt text has become an important part of the conversation. As a marketer, you may know that providing accurate alt text is essential for complying with the Americans with Disabilities Act (ADA). However, what many...
The Complete New Website SEO Checklist
The process of launching a new website is an intensive collaboration between several critical teams. Engineers, developers, marketers and business stakeholders all play vital roles in getting the public facing product ready for its debut. In any given 24 hour window,...
Direct Agents Named to Crain’s 2022 Best Places To Work in NYC
We’re proud to announce that Direct Agents was named one of Crain's Best Places To Work in NYC for the 5th consecutive year! The 2022 award recognizes leading organizations for their exceptional workplace culture and perseverance through adversity in a post-pandemic...
Fall 2022 Conferences Roundup
At Direct Agents, we foster professional growth through dynamic learning experiences. By attending external conferences, our employees are able to grow their industry knowledge, learn directly from industry leaders, and improve their networking skills on a greater...
Why Elon Must Make Nice with Advertisers
This article was written by Jackson Richards, VP of Strategy at Direct Agents. Twitter has always been an anomaly in the social media landscape. Despite being a significantly smaller platform (Facebook has 10x as many daily active users as Twitter, and even...
Apple Search Ads (ASA): How to Leverage the New Ad Placements to Your Advantage this Holiday Season
Just in time for the holidays, Apple launched a whopping two new ad placements within the App Store. While the mobile App Store has played a huge part in driving mobile engagement, Apple ads up to this point have been limited, to say the least. However, with new...
Google Announces October 2022 Spam Update
Google’s Latest SPAM Update Announced On Wednesday, Google took to Twitter to announce that it started rolling out its new October 2022 Google Spam Update. This new Google algorithm update should be completely rolled out in a week. By that time you should be able to...
Illuminate Launch Party
On Thursday, October 20th 2022, the Direct Agents team hosted our clients, partners, friends, and fellow team members at the Acceleration Hub – our NYC headquarters – in celebration of the launch of Illuminate magazine, Vol. 5. Illuminate is our in-house publication...
AdWeek 2022: Recap
Advertising Week is a global marketing and communications summit that brings together leaders and innovators from across the marketing, advertising, technology, and culture industries. This year’s New York event centered around the theme of “Celebrating the Confluence...
Direct Agents Named International Growth Finalist for the Google Premier Partner Awards
Direct Agents is proud to be a part of a select group of digital specialists called Google Premier Partners. Google Premier Partners are acknowledged for maximizing campaign success for clients, driving growth by amplifying brand campaigns, and demonstrating Google...
Monthly Marketing Memo Recap
Created by Direct Agents EVP Megan Conahan, the Monthly Marketing Memo is a monthly newsletter that breaks down the latest trends and news across the marketing landscape. As a 17-year veteran in the marketing industry, Megan has successfully consulted with fortune...