CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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Apple Search Ads (ASA): How to Leverage the New Ad Placements to Your Advantage this Holiday Season
Just in time for the holidays, Apple launched a whopping two new ad placements within the App Store. While the mobile App Store has played a huge part in driving mobile engagement, Apple ads up to this point have been limited, to say the least. However, with new...
Google Announces October 2022 Spam Update
Google’s Latest SPAM Update Announced On Wednesday, Google took to Twitter to announce that it started rolling out its new October 2022 Google Spam Update. This new Google algorithm update should be completely rolled out in a week. By that time you should be able to...
Illuminate Launch Party
On Thursday, October 20th 2022, the Direct Agents team hosted our clients, partners, friends, and fellow team members at the Acceleration Hub – our NYC headquarters – in celebration of the launch of Illuminate magazine, Vol. 5. Illuminate is our in-house publication...
AdWeek 2022: Recap
Advertising Week is a global marketing and communications summit that brings together leaders and innovators from across the marketing, advertising, technology, and culture industries. This year’s New York event centered around the theme of “Celebrating the Confluence...
Direct Agents Named International Growth Finalist for the Google Premier Partner Awards
Direct Agents is proud to be a part of a select group of digital specialists called Google Premier Partners. Google Premier Partners are acknowledged for maximizing campaign success for clients, driving growth by amplifying brand campaigns, and demonstrating Google...
Monthly Marketing Memo Recap
Created by Direct Agents EVP Megan Conahan, the Monthly Marketing Memo is a monthly newsletter that breaks down the latest trends and news across the marketing landscape. As a 17-year veteran in the marketing industry, Megan has successfully consulted with fortune...
CRO Testing For The Holidays: How and What To Test During Peak Shopping Season
As we enter the 4th quarter of the year, companies around the world are readying their marketing campaigns, their best creative, and their much anticipated end-of-year promotions. Retailers are gearing up to grab the attention of shoppers, who, in the months of...
Google Announces 9 New Features and Tools for Shopping in Search
New Google Search Features and Tools for Shopping During their annual Shop On 22 event, Google announced that it is making changes to how users can interact with Google Search with 9 new tools and features for shopping. These announced updates put emphasis on the...
Tips for Brands to Succeed on Prime Early Access Sale
We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members. With inflation at an...
Creating a Holiday SEO Content Strategy
Set Your Website Up for Success with a Holiday Content Strategy Although the final dog days of summer are just beginning to fade and temperatures are still hovering in the upper 80s, it is never too early to start planning for the holiday season. This holds especially...
Amazon Brands Can Now Email Customers via the Customer Engagement Tool
With Amazon being one of the most saturated marketplaces, brands need to set themselves apart from competitors and consistently engage with their consumer base. One of the easiest ways to do so is to opt-in and test every Beta program Amazon has to offer (and there...
A Guide to Google’s “Helpful Content Update”
As a search engine, Google’s main goal is to match users with content that’s relevant to their search. Over the years Google has made strides toward providing more relevant and tailored results through the implementation of algorithm updates. The latest step towards...