CONTENT HUB
A collection of original content from our agency teams.
CONTENT HUB
A collection of original content from our agency teams.
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CRO Testing For The Holidays: How and What To Test During Peak Shopping Season
As we enter the 4th quarter of the year, companies around the world are readying their marketing campaigns, their best creative, and their much anticipated end-of-year promotions. Retailers are gearing up to grab the attention of shoppers, who, in the months of...
Google Announces 9 New Features and Tools for Shopping in Search
New Google Search Features and Tools for Shopping During their annual Shop On 22 event, Google announced that it is making changes to how users can interact with Google Search with 9 new tools and features for shopping. These announced updates put emphasis on the...
Tips for Brands to Succeed on Prime Early Access Sale
We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members. With inflation at an...
Creating a Holiday SEO Content Strategy
Set Your Website Up for Success with a Holiday Content Strategy Although the final dog days of summer are just beginning to fade and temperatures are still hovering in the upper 80s, it is never too early to start planning for the holiday season. This holds especially...
Amazon Brands Can Now Email Customers via the Customer Engagement Tool
With Amazon being one of the most saturated marketplaces, brands need to set themselves apart from competitors and consistently engage with their consumer base. One of the easiest ways to do so is to opt-in and test every Beta program Amazon has to offer (and there...
A Guide to Google’s “Helpful Content Update”
As a search engine, Google’s main goal is to match users with content that’s relevant to their search. Over the years Google has made strides toward providing more relevant and tailored results through the implementation of algorithm updates. The latest step towards...
Amazon Prime Day 2022 Results
Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall. While many predicted that Prime Day 2022 would pale...
Amazon Trending News: A Second Prime Day in 2022?
Amazon has quietly announced a second Prime Day for 2022 with what they’re now calling a “Prime Fall Deal Event”, a Prime-exclusive shopping event. Given what we know about the typical big event, Prime Day, this does sound suspiciously similar. While Amazon has not...
Advertising Tips for Prime Day 2022: Prepare Now to Win Big
This year, Prime Day will take place on July 12th and 13th. It’s important for Amazon sellers to develop their Amazon Advertising plan in advance, ensuring that ads properly run, convert, and grow brand awareness. Our team has compiled essential tips that will make...
PPC Visionary Spotlight: Timothy Bachman
Timothy Bachman, a Paid Media & Technology Strategist at Direct Agents has been instrumental in creating and implementing DA’s AI bidding tool, Konami, and shopping automation tool. Working at Direct Agents since June 2019, he continues to serve in a hybrid role...
Privacy Restrictions For 2022 & What They Mean For Digital Marketing
On February 16th, Google announced a multi-year privacy initiative to build the Privacy Sandbox on Android. Google first launched its Privacy Sandbox for Chrome in the summer of 2020 with mixed results. The goal of the next phase in this initiative is to introduce...
Performance Max: Initial Findings From DA
The new fully automated Performance Max campaign has been launched across eCommerce clients at Direct Agents over the past month. The campaign encompasses multiple areas including Youtube, Display, Discovery, Gmail, and Google Maps. By targeting audiences based on...