On November 1st, Facebook will disable FBX, its real-time bidding ad system that enables advertisers to purchase desktop ads with third party networks and demand-side platforms. Launched in 2012, FBX allowed advertisers to utilize 1st party and 3rd party data to reach desktop only audiences within Facebook.
Direct Agents, an omni-channel digital marketing agency, today announced its membership in the American Association of Advertising Agencies, or the 4A’s. The 4A’s is a renowned national trade association representing the advertising agency business in the United States.
“The consumer today is evolving. They are multi-channel, cross-device and constantly moving around with their behaviors online.”
Last week, I traveled with our SVP of Sales, Megan Conahan, to the Collision Conference in beautiful New Orleans. The three day event was filled insightful panel discussions and product demonstrations from hundreds of companies. On day 1, Megan and I spent most of our time at the Marketing Stage.
In today’s highly digital world, finding the best way to reach and influence a consumer can be a daunting task. Do you opt for SEO, social media campaigns, programmatic display ads, or email marketing? The answer is yes, to all.
Increase your digital campaign results.