Direct Agents’ Paid Search Marketing campaigns are built and optimized specifically to maximize conversions, profit and revenue and is the most comprehensive Paid Search Management solution in the industry. We build custom campaigns for every single client based on their business model, business locations, competitive advantages, competitors and marketplace and couple it with our experience and expertise in search marketing.
Constant Development and Optimization
To fully maximize ROI, we spend as much time in minimizing campaign costs as we do in generating new revenue. We create ad copy that stands apart from your competition and delivers a strong message with powerful calls to action using all ad extensions available. We also develop new ad copy to test against current ad copy to determine the highest converting ads and to maximize quality score.
Special attention is placed on analyzing and employing day parting trends, geographic trends, keyword and negative search query analysis, landing page conversion rates and conversion funnel analysis. In addition we audit all conversion paths and aid with enhancements to ensure that we get the most out of every visitor and dollar spent.
Extended ROI Driven Distribution
Our experience and close relationship with Google and Bing allows us to provide our clients with the latest betas and distribution channels. From search companion to dynamic remarketing to communication extensions and even Gmail Sponsored Promotions (GSP), we’ll make sure you have the latest and greatest distribution that will provide a dramatic impact on your business and an advantage over your competition.
As part of our service, Direct Agents also builds and manages custom Google Display Network campaigns and product listing ads (PLA) to drive additional traffic for your brand. Our management of these sources have shown to bring in up to an additional 30% in traffic revenue at an equivalent or lower cost to search.
Multi-Event Conversion Tracking
Our tracking goes beyond the click as we track and attribute multiple types of conversion events including offline calls. We are also able to integrate custom back-end metric and sales data to further market inefficiencies and opportunities. All metrics are tied back to the originating front-end campaign spend.
With our call tracking interface, we are able to track and attribute calls back to the original campaign for complete optimization and conversion metrics and clients can login to view, listen and analyze all calls to further enhance sales.
What else do we cover?
• Account and Site Audit
• Discovery Session
• Conversion Funnel Analysis
• Complete Tracking Setup & Integration
• Campaign Strategy & Buildout
• Competitor Analysis and Industry Research
• Extensive Keyword Research & Testing
• Extensive Ad Copy Testing & Quality Score Optimization
• 360° Trend Analysis
• Access To The Latest Beta Opportunities & Maximized Distribution
• Continuous Campaign Management
• Scheduled Calls & Custom Reporting