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Okay, today we're going to talk about what is real and what is not real. To do so, I am joined by Nicholas Galante. He is the Programmatic Manager at Direct Agents and Brian Zaben who is the Director of Programmatic Strategy at Digitas LBI.
Daniel: Hi Everyone. Thanks for joining us today. I'm Daniel Owen, VP of Search over at Direct Agents and today we're going to be speaking about how to manage a successful campaign for mobile apps and Google. To help me do that, Lauren, from Google, she's our account strategist.
We hosted Internet Week Happy Hour with a discussion on the changes and growing complexity of mobile marketing. Chieh Huang (CEO of Boxed.com) and Rafi Syed (VC at Bessemer Partners) discuss using users as acquisition channels to promote mobile apps, the current state of the app ecosystem, and the decline in internet browsing on mobile devices.
Our Managing Directors and Co-Founders Dinesh and Josh Boaz share their experience as participants in the CEO-UBS Small Business Advisory Program. Also hear from Marty Halbfinger, Managing Director and Private Wealth Advisor, UBS and Miles Stuchin, founder and President of Access Capital, the advisors to Dinesh and Josh during the program.
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