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Brendan Strauss

PAID SEARCH SUPERVISOR

Brendan Strauss is a paid search expert, writer, golfer and the Senior Business Strategist at Direct Agents. Brendan graduated from Fordham University, Gabelli School of Business with a degree in marketing. Brendan’s favorite part about the digital marketing industry is that each business has a customized approach and uses a variety of platform and strategies in order to grow them; it’s constantly changing and evolving! When he’s golfing, watching Netflix, or walking around the streets of NYC!

Brendan Strauss

Taking Advantage of the YouTube Boycott: To Freeze or Not To Freeze

Mar 31, 2017
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Brendan Strauss       Category: Paid Search   
  • Mar 31, 17
  • Brendan Strauss
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What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix, but its implementation does

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Intent in the App World

Mar 03, 2016
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Brendan Strauss       Category: Paid Search   
  • Mar 03, 16
  • Brendan Strauss
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The rise of the app world has created various services within SEO, the most prevalent being App Store Optimization and Search Engine App Optimization. With an escalation of app dominance on mobile search results stemming from deep indexation and a consistent growth in mobile search traffic, Search Engine App Optimization, in particular, will serve as an extremely impactful opportunity for brands.

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