Want to know how to get a digital marketer’s attention? Tell them you can take their most valued audience, and be able to grow it two, heck, three times its original size. This isn’t a magic trick, though its effects can certainly seem to be. The solution is quite simple actually; it’s called Lookalike modeling.
(image soruce: https://www.linkedin.com/pulse/grow-your-sales-lookalike-modeling-brett-parker)