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Industry Reacts To Rocket Fuel's Acquisition Of [x+1]

  • Sep 08, 14
  • Direct Agents
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As published on Media Post.

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The Digital Evolution of Programmatic Media Buying

  • Apr 03, 14
  • Direct Agents
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Originally published on Website Magazine By Direct Agents Senior Yield Analyst, Nicholas Galante In the not-so distant past, media purchasing would take place between buyer and publisher until ad networks came on scene, opening the virtual floodgates to mass inventory buying. Once marketers learned they could purchase bulk inventory through aggregators — real-time ad exchanges entered the arena, acting much like the financial markets, trading remnant impressions that publishers couldn’t sell directly through in-house sales teams.

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Understanding RTB & The Future of Programmatic Media Buying

  • Jan 10, 14
  • Direct Agents
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