We keep seeing the same metric year after year: for every $1 spent in email marketing, $43 is generated on average in ROI. But what we don’t hear equally enough is how personalization can drive up to 6x that number, and only 30% of brands are currently adopting automation via machine learning to help them get there.
We're thrilled to announce that we won Crain's Best Places to work!
We’re very proud to be part of this phenomenal list of NYC based companies. Crain's Best Companies dispatched surveys to more than 23,000 city employees. Each person answered a confidential 86-question survey, and the scores were combined with results from a separate 78-question survey completed by employers.
Direct Agents Present: The Amazon Takeover Breakfast
You’re Invited! Join Direct Agents on October 18th from 8:00 AM - 10:30 AM at The Irvington at the W hotel Union Square, for an informative panel discussion on the e-commerce giant, Amazon. Experts from Direct Agents and Kenshoo will be speaking on the growth of Amazon, upcoming trends, the merging of their new ad platforms, and how to best scale on Amazon. Enjoy a morning of thought leadership, networking with fellow marketers, coffee, fresh juices and a delicious breakfast!
Amazon Attribution, Amazon’s new beta measurement solution, will provide brands the ability to measure the impact of search, display and video channels based on how consumers discover, research and buy their products on Amazon.
This is the first time Amazon has released an attribution solution like this one. This new beta will provide brands that sell on Amazon with sales impact analysis across media channels off amazon.
You're invited! Join experts from Direct Agents and Kenshoo on September 26th at 5:00 PM PST for an informative Amazon Panel discussion.
Direct Agents and Kenshoo will be speaking on the growth of Amazon, upcoming trends, the merging of their new ad platforms, and how to best scale on Amazon. Enjoy an evening of thought leadership, networking with fellow marketers, drinks and hors d'oeuvres!
Megan Conahan, Direct Agents, EVP
Amazon is taking a big step in digital ad sales with its plan to increase the available space for their Sponsored Products ads by placing them around the internet. Amazon’s Sponsored Ads are Amazon’s main ad format where they run campaigns that are associated with terms that consumers search for. This is very efficient as it reveals to Amazon what customers want to buy and also provides a direct link to buy said product, increasing conversion rates to over triple that of Google’s ads.
The creative advertising landscape is constantly evolving, due to the level of user-generated content, to the pace technology is heading, to the latest trends in social media. Dinesh Boaz, a photographer and Creative Director/Co-Founder of Direct Agents, runs the company’s creative content lab, DCL, and looks at creative from a different perspective. He is working with his team to disrupt the way content is created for brands.
Despite the infamous crash during the first hour of Prime Day, Amazon has announced that this year's Prime Day was its "biggest in history". Prime members purchased more than 100 million products during this year’s event.
In 2015, Amazon launched Amazon Exclusives. Amazon Exclusives grew immensely in the first year; what started with just fifteen sellers turned into more than 600 brands and 200,000 products with sales growing by more than 250%.
With all signs pointing to Amazon Prime Day starting on July 16th in 2018 and only lasting a total of 36 hours, there is a huge rush to ensure brands are set up for success. Last year, Prime day was the biggest shopping day with a 100%-150% increase in attributed ad sales on sponsored products when compared to the previous Tuesday.
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