Luxury Intimates Brand
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Case Study: Demand & Marketing Strategy
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Luxury Intimates Brand
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A luxury intimates brand experienced competitive disruption from digitally native newcomers. The goal was to reach a wider, younger audience across four of its properties within the US and Canada.
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A luxury intimates brand experienced competitive disruption from digitally native newcomers. The goal was to reach a wider, younger audience across four of its properties within the US and Canada.
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Martech & Tracking Revamp
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We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.
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Martech & Tracking Revamp
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We comprehensively redesigned their Martech and tracking system, integrating a Customer Data Platform (CDP) for first-party data collection and activation. This overhaul streamlined systems implementation and enhanced media planning capabilities.
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Audience Segmentation & Activation
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We transformed their audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.
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Audience Segmentation & Activation
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We transformed Wacoal's audience data into actionable demographic, psychographic, and behavioral segments. These were then leveraged in targeted marketing across varied channels, focusing on effective Paid Search campaigns to optimize brand visibility and attract new users from broader Social and Display campaigns.
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Full-Funnel Strategy & Collaboration
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Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.
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Full-Funnel Strategy & Collaboration
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Our approach included a full-funnel strategy for paid media, supplemented by ongoing collaboration with their team. This joint effort extended to refining loyalty programs, CRM, and improving site UX, UI, and addressing technical issues, ensuring a holistic and adaptive marketing strategy.
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Increase in revenue generated by all paid media campaigns Q2 YoY
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Increase in revenue generated by social media campaigns YoY, at 361% return
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