On May 17th, we partnered with BrightEdge to successfully launch an SEO webinar focused on how marketers can leverage user micro-moments to amplify their brand's voice online. Tune in to hear from the SEO experts about how to maximize your brand's visibility.
Want to know how to get a digital marketer’s attention? Tell them you can take their most valued audience, and be able to grow it two, heck, three times its original size. This isn’t a magic trick, though its effects can certainly seem to be. The solution is quite simple actually; it’s called Lookalike modeling.
(image soruce: https://www.linkedin.com/pulse/grow-your-sales-lookalike-modeling-brett-parker)
Instagram, a rapidly growing mobile and visual-focused social platform has 700+ million users, with over 400 million of those users engaging with the platform every single day! In 2016, it’s estimated that the platform brought in $1.53B in global mobile ad revenue, a 144% increase year-over-year. About 80% of Instagrammers follow a business on Instagram, and according to Forrester Research, a user's interactions on Instagram with brands is 400% higher than on Facebook and Twitter.
We’re proud to announce our partnership with ThinkLA!
ThinkLA is a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising. The mission of ThinkLA is to connect, inspire and educate the LA marketing community.
Last week I was pleased to represent Direct Agents at the She Runs It (formerly, Advertising Women of New York) ‘What’s Hot in Media’ event. From the panels ranging from data measurement to experiential storytelling, a common theme emerged. With our ever-increasing media options and ever-shrinking attention spans, brands are tasked with finding new ways to interact with their audience.
The Digital Takeover
Increase your digital campaign results.