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The Digital Evolution of Programmatic Media Buying

  • Apr 03, 14
  • Direct Agents
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Originally published on Website Magazine By Direct Agents Senior Yield Analyst, Nicholas Galante In the not-so distant past, media purchasing would take place between buyer and publisher until ad networks came on scene, opening the virtual floodgates to mass inventory buying.

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Direct Agents Celebrates 11 Years!

  • Mar 21, 14
  • Direct Agents
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By Dinesh Boaz, Managing Director & Co-Founder I can still remember the week it all came together. There was a lot of running around, looking at spaces, planning meetings with Josh in café’s,  and strategy and website design meetings in my East Village studio apartment.

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Direct Agents & BrightEdge Secure Search Manifesto

  • Mar 18, 14
  • Direct Agents
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Originally published by BrightEdge "Google’s shift towards 100% secure search is the single biggest change in SEO since the introduction of page rank and backlinks. With Secure Search, the metrics and methodology SEO practitioners have been using have dramatically changed, leading to an overnight paradigm shift.

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Direct Agents Announces Partnership with BrightEdge to Accelerate Brands’ Search Marketing Programs

  • Mar 04, 14
  • Direct Agents
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Together the companies offer the industry’s best solution to secure search

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Best Practices: Affiliate Marketing

  • Feb 10, 14
  • Direct Agents
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By Natalie Afshar, Account Manager and Affiliate Marketing Coordinator As a preferred agency partner of leading affiliate networks like LinkShare, Commission Junction, and PepperJam, Direct Agents extends to our clients the resources, services, and solutions only an agency with strong, cultivated relationships can provide.

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Best Practices: Top 10 Tips for Creative Optimization

  • Feb 10, 14
  • Direct Agents
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By Brian Staples, VP of Creative and Design Services A new campaign needs powerful creative to make an impression across the various distribution channels and connect with potential customers, and an established product or service needs refreshed messaging and imagery to continue to generate interest.

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