Direct Agents Blog

You’re invited! Join Direct Agents and BrightEdge on May 17th at 3pm EST, for an insightful webinar on micro-moments and how to utilize them to build content that will amplify a brand’s voice and establish its tone. 

Details

Date: May 17th

Time: Webinar will begin at 3pm EST

Hosts: Jonny Waite, Direct Agents SEO Supervisor and Brian Herskowitz, BrightEdge Director of Agency Partnerships. 

“In the summer time, when the weather is hot –”
 

I’ve decided summer is here because our New York office is finally experiencing weather above 70. In fact, white J. Crew button-downs are all the rage. Playing catch-up at the gym is now an imperative. In a changing of the guard, plastic iced coffee cups now line our desks and form the centerpiece around which we meet to discuss budgets, strategy, and vacation plans.

Direct Agents’ Creative Director and Co-founder, Dinesh Boaz, will speaking on the creative panel “The Poet In The Machine: Are We Telling Better Stories, Yet?” on Wednesday, April 26th at the MediaPost Data & Programmatic Insider Summit. 

Unless you’ve been living under a rock, you’ve seen (or heard of) Pepsi’s latest ad. In the two-and-a half minute ad, Kendall Jenner storms out of her photo shoot to join a cheerful, diverse group of protesters. At the end of the ad, Jenner picks up a can of Pepsi and hands it to a stern looking police officer who smiles in return. Once the officer takes a sip, the crowd erupts in applause, implying that a can of Pepsi can fix it all! 

What started as a small story in the advertising community is now starting to snowball out of control. Coined as the “YouTube Boycott,” advertisers around the world have frozen out their YouTube ad campaigns after seeing their own ads appear on objectionable content. Google has officially responded to this problem and is currently working on a permanent fix, but its implementation does

Seventeen days after webmasters and SEOs began seeing huge fluctuations in search rankings and organic traffic, Google’s Gary Illyes officially confirmed that the Fred Algorithm update took place on March 7^th or 8^th.