We’re proud to announce that we’ve won the 4th Annual AVA Digital Award for data-driven media, strategy, analytics, and creative - an all-encompassing digital solution. AVA is an international awards competition that recognizes talented companies that demonstrate excellence in the planning, concept, direction, design, and production of digital communication.
A massive Google algorithm update named “Fred” was rolled out on March 8th, 2017! Google has yet to formally confirm it has made any updates; however, Gary Illyes of Google has, in-fact, confirmed an update occurred. We can also credit Gary for coming up with the name Fred- Thanks Gary!
You’re invited! Join Direct Agents in Playa Vista on Wednesday, March 22nd from 5:30pm to 8:00pm for an insightful night of networking, thought leadership & cocktails!
To further its development as a leading omni-channel digital marketing agency, Direct Agents has joined with BrightRoll DSP from Yahoo to grow its team as proven leaders and entrepreneurs of the industry, and to stay up-to-date on the most innovative marketing tools in order to deliver the best results for our clients.
Facebook has been testing in-stream video ads within its ad network since May 2016, and after much success, it is now making in-stream video ads available to all Audience Network publishers that meet their specific guidelines. In-stream video ads automatically play with sound on and users are not allowed to skip if it’s shorter than 30 seconds,which is a great way to get the attention of an advertiser's target audience.
The Google play store always seems to be beta testing in the same way search engine results pages do, with the ever-eternal intent on figuring out just what a user wants to see in a useful listing. Lately we’ve been seeing a “Top Features” rating system for specific apps in the Google Play Store populate at a grander scale. This seems to be a play to push out the not-so-used Google+ rating systems used for every app in the play store to date, not so subtly after Google said a Google+ sign-in was no longer required to leave a review in the Play Store.
You’re invited! Join Direct Agents in New York on Thursday, March 16th from 9am-11:30am and discover how video and virtual reality are transforming the marketing industry in 2017! Enjoy a morning of marketing insights along with tips and tricks on how to leverage video marketing as a medium for your advertising campaigns. And if that’s not incentive enough, breakfast will also be served!
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