Every year, our favorite social media platforms surprise us as they constantly evolve to keep up with cutting-edge trends and technology. 2016 proved to be no different with new features consistently being launched to retain both brands and consumers engaged. Out of all these updates, eight of them have resonated with us and transformed social media in a variety of different aspects. As we look forward to what 2017 holds for the digital world, we’d like to take a step back and share which new social media features made the top impressions this year.
Video has shown us that the possibilities are endless. From 2D to virtual reality, the video marketplace has created an opportunity for consumers to not only view, but to also be a part of the full, immersive experience. With the new year approaching us in the next few days, what should we expect from video advertising?
The virtual reality hardware market size worldwide from 2016 to 2018 is expected to rise from $3.2 billion to $5.7 billion, according to Statista. Virtual reality, a once futuristic fantasy, is truly becoming a reality. VR is a computer generated simulation of a 3D image or environment that allows users to experience a different reality.
While writing this Silicon Beach series in the past few months, we’ve seen tremendous growth in popularity and a significant increase of news features of Silicon Beach. Los Angeles is now known as the third-most-prominent location for startups in the U.S. with San Francisco being the first and New York as second. CEOs are realizing that they don’t need to raise as much money during funding to establish themselves in the Los Angeles area compared to the other two leading locations, so there has been an upscale of well-known companies in the Silicon Beach area.
Google, along with all other search engines, are always looking for ways to improve their user experience and return the most relevant results. When Google makes changes to their algorithm periodically, it’s common to see drastic changes in results and rankings on SERPs. Throughout Google’s constant updates, SEOs and search marketers have had to adapt and improve their methods on website optimizations in order to compete to rank well.
Pop quiz, hot shot – users are landing on your shopping page, but they don’t convert – what do you do?
Thought I’d start with that, in case there were any big Dennis Hopper fans out there.
Increase your digital campaign results.