Our initial thought when searching for gift inspiration is to turn to our social media accounts, such as Facebook and Pinterest. Now more than ever, these social platforms provide us with not only gift ideas but also enable us to purchase the product directly on these channels. As the power of influencing becomes stronger than ever this season, it is essential to have a robust brand presence on all channels.
This week, Direct Agents will be attending Google’s Agency Partner Summit at The Westin St. Francis in San Francisco from Wednesday, November 9th to Friday, November 11th. As a Google Agency Partner, our agency has first access to the latest features and betas Google offers. We also work with our team at Google to offer educational events for our clients throughout the year, providing them with the latest digital marketing strategies in Search, Social, Analytics, and more.
2016. Direct Agents. LA. This has been an exciting time for us as we kicked off 6 successful months since our LA office launch. Looking back to when we first began discussing the expansion of our business to the west coast, we had initially considered areas in Silicon Valley, like San Francisco, to be the second location for DA. After visiting Santa Monica and our Director of Programmatic, Nick repeatedly saying 'believe in paradise', our Silicon Beach office was set.
There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.
It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps. Sponsored ads will include all of the same information similar to that of a search result, such as name, rating, and price of the app. These will appear above all search results. To differentiate from an unpaid result, it will include a light blue background along with a small “Ad” badge near the app name.
Direct Agents utilizes many different platforms and tools to gain measurable results for our clients. Brightedge is a venture backed company that transforms online content into tangible business results, such as traffic, revenue, and engagement. Oftem time, our clients create excellent content for their websites and we work to ensure that their content is increasing their SEO rankings and building brand awareness online.
Increase your digital campaign results.