Luxury Intimates Brand
Case Study
A luxury intimates brand experienced competitive disruption from digitally native newcomers. The goal was to reach a wider, younger audience across four of its properties within the US and Canada.
SERVICES:
Paid Search / Identity / Strategy
Reworked Wacoal’s martech and tracking ecosystem and employed a ground-up approach to systems implementation
Enabled a 1st party data collection and activation strategy in the form of a Customer Data Platform (CDP)
Implemented robust Paid Search campaigns to maximize on branded campaigns and capture new users trickling in from top-funnel Social and Display campaigns
41%
Increase in revenue generated by all paid media campaigns Q2 YoY
236%
Increase in revenue generated by social media campaigns YoY, at a 361% return
+450%
ROAS (450% TY vs 400% LY), due to the synchronous strategy between all paid media and collaboration with the demand team