• Nov 18, 15
  • Direct Agents

With Thanksgiving fast-approaching, take action and target all the consumers you’ve been missing. Strengthen your marketing strategy for the holiday season through programmatic advertising on Connected TV.

There is a rising trend of connected TV sets and cord-cutting nationally and globally. Cord-cutting is the practice of cutting expensive cable television subscriptions in favor of low-cost alternatives, such as, internet-based or wireless services that are often streamed through Connected TV or over-the-top devices. Over 70% of the 16 million TV households in the United States have either cut, shaved or never paid for a traditional TV service. That’s a lot of missed opportunity.

View our “2015 Holiday Marketing: Trends in Programmatic” infographic here.

For more information about programmatic advertising on CTV platforms, please email marketing@directagents.com