With so many factors to consider in the world of advertising, it's easy to lose focus. Knowing the trends in today's digital advertising space, understanding your consumer's expectations and keeping an eye on your mission are crucial in your company's success. Direct Agent's Vice President of Media Mark Glauberson was recently interviewed and featured in Programmatic Advertising, where he was asked to discuss the prevalent trends surrounding digital advertising today. Of those, programmatic advertising has made a huge impact on many aspects of advertising, including marketing personalization, content development and TV. Read "Let’s Talk Programmatic: Marketer Spotlight – Mark Glauberson" for more of Mark's perspective on programmatic, consumer culture and the future of advertising.