Business Intelligence: Leveraging Data to Increase Revenue
You’re invited! Join Direct Agents and Google in New York on Tuesday, July 18th from 5:30PM-8:30PM and discover how to utilize business intelligence and leverage your data to increase revenue. Enjoy an evening of thought leadership, networking with fellow marketers in the fashion/beauty/lifestyle industries, and cocktails!
Analytics experts from Direct Agents and Google will be speaking on how digital marketers can effectively use business intelligence, predictive analytics, and channel attribution to optimize users behavior and utilize data to increase overall revenue.
Google New York
111 8th Ave
New York, NY 10011
Please enter the building through the 8th Ave entrance by 15th Street.
5:30 PM EST to 8:30 PM
5:30 - Check in
6:00 - Intro
6:10 - Speaker 1
6:30 - Speaker 2
6:50 - Q & A
7:00 - 8:30 - Networking
Joseph Sauro, Direct Agents
Joseph is a data-driven, performance focused analytics leader. His mission is to help businesses make sense of their data.
Key accomplishments include developing and growing the analytics department and service offering from the ground up and providing advanced analytics tracking solutions and analyses to help businesses increase performance. He frequently represents Direct Agents by attending industry conferences and speaking at thought leadership events.
Joseph has worked for both in-house companies and agencies.
Hobbies include spending his free time exploring unique NYC restaurants and shows, studying physics, mentoring college graduates interested in analytics and digital marketing, and reading- he’s addicted to building his home library!
Joseph graduated from M.A. Mass Communication & Media Studies - San Diego State University and received his B.A in Music from Suny Oneonta University in NY.
Jared Zlotnick, Google
Manager, Google Marketing Solutions - Agency Developmet Program
Jared is a customer-focused sales leader with an expertise coaching high performance teams. His mission is to level the playing field for everyone and every business.
Key accomplishments include double digit YoY sales revenue growth, launching the global AdWords App Engagement and DoubleClick App Install Ad Businesses. He frequently represents Google at industry conferences, including IAB, MMA and Grow.co.
Previously, Jared was a Director of Sales at native ad startup, appssavvy, and started his career as an Account Manager at AOL.
Hobbies include mentoring new college graduates and advising startup entrepreneurs. He’s a founding member of the new Whitney Museum of American Art downtown and enjoys spending free time in Montauk surfing at Ditch Plains Beach and getting lost on a road bike.
Jared graduated Emory University in 2005 with a B.S. in Economics and was part of the Inaugural graduate class to complete an Ethics minor. He studied Negotiations and Linguistics at University of Western Australia, Spring Semester 2003, and backpacked 3,000 miles from east to west coast of Australia and New Zealand.
If you have any questions, please email us at firstname.lastname@example.org. We look foward to seeing you at the event!