The AVA Digital Award is an international competition that honors the excellence of professionals who are responsible for planning, direction, concept, design, and production of digital communication. AVA works to recognize the evolving mediums in which we engage audiences through the expanding role digital arts and technology plays in the transfer of information.
Direct Agents received the Gold Award for their digital marketing campaign and execution with a Fortune 500 company looking to promote their brand new video streaming network. For this campaign, the client enlisted their services to introduce the brand and drive user acquisition with specific goals for generating app installs at an efficient CPI.
Extensive audience research and analysis were conducted to identify the ideal user segments for the video streaming network. Direct Agents worked with the brand to develop an intricate creative and messaging strategy to engage and resonate with their audience. Combined with an extensive micro-targeting strategy, the brand was able to determine which audiences responded best to various content themes. Custom messaging tactics allowed the brand to create highly personalized ads, which significantly increased response rates.
Direct Agents’ multi-channel, data-driven approach drove outstanding results. Within just 4 months, they exceeded the user acquisition goal by 45%, increased user engagement rate by 27%, and generated a CPI 32% below goal.