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Co-Founder/Managing Director

Josh Boaz is co-founder and Managing Director since its inception in March 2003. As Managing Director, Josh leads the strategic direction of the agency and oversees the client management, media, and operational divisions at Direct Agents.

For over fifteen years Josh has advised clients ranging from VC backed start-ups to enterprise level brands grow and scale their businesses online. He has launched several transformative initiatives for the company both in the US and internationally, including Direct Agents efforts with Programmatic Media, AI, and Big Data, as well as new practice areas around Amazon and OTT/Video on Demand strategy.

Josh is admitted to practice law in the state of New York and also manages Direct Agents' legal and compliance issues as General Counsel. Josh graduated from NYU's Stern School of Business, received his Juris Doctorate from Fordham University, and as a life-long learner, he continues his executive education at Harvard Business School.

Josh is active in the NYC digital and media community and is a frequent industry contributor and thought leader on all things tech related. He is also a member and board member of the Young Presidents Organization (YPO), a global organization of CEO’s.

Josh lives with his wife and two young daughters in Brooklyn, NY.

Josh Boaz

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