Watch our Search Team (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.
On May 17th, we partnered with BrightEdge to successfully launch an SEO webinar focused on how marketers can leverage user micro-moments to amplify their brand's voice online. Tune in to hear from the SEO experts about how to maximize your brand's visibility.
There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season. 92% of consumers start their holiday gifting journey online by researching different gifts, so it is essential to be appearing on the search results related to your brand.
Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However, we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones. This may seem easier for brands to boost sales around the holiday season due to the accessibility of their e-commerce storefronts, but it’s also creating much more competition.
Pokémon GO has started a revolution in the App Store by taking the top spot, doubling the downloads of the dating application Tinder and generating more daily users than Twitter. This gaming application has not only marked its influence on apps, but it has also started to bring the online and offline worlds together.
In today’s highly digital world, finding the best way to reach and influence a consumer can be a daunting task. Do you opt for SEO, social media campaigns, programmatic display ads, or email marketing? The answer is yes, to all. Because consumers are engaging with content across multiple channels and devices, a successful digital campaign needs to span across just as many platforms in order to be effective. You need to implement an omni-channel approach.
The hike from 201.7 million digital shoppers in the U.S. in 2015 to a projected 206.2 million this year is not unprecedented. Not only are more people shopping online on their computers but they are also looking for wanted items on their phones and tablets. So, it is imperative for marketers to consider the best practices for acquiring the largest number of customers and maximum ROI.
With the consistent growth of digital media, digital ad spending is expected to rise 17.2 percent by the end of 2015 at $160 billion, and an additional 13.5 percent in 2016, and eventually overtake TV as the biggest advertising category by 2017, according to the NYTimes.
How are you preparing for the holiday shopping season? According to MoPub, this year’s projected US retail sales in November and December is $855 billion. This year’s number projects a 5.7% growth from 2014, but what can you do to enhance your advertising efforts during this crucial time of the year?
With the holiday season rolling around the corner, the question on everyone’s mind is how do we reach customers more efficiently and stand out from the competition? Our new Holiday Marketing Strategy for 2015 provides a practical solution to maximize the reach of your consumers during the most crucial time of the year.
Advertisers, it’s time to be aware of the presence of Connected TV!
Advertising on traditional TV has always been the biggest; however, currently, there’s a movement towards connected TV in the advertising space. People are shifting away from watching traditional cable TV and are gradually moving towards Connected TV. For brand advertisers, Connected TV is not only great for following and tracking users’ behavior, but the engagement and return from Connected TV advertising is also much stronger than those from traditional TV.
Increase your digital campaign results.