Fall and Winter months often bring shoppers into stores looking to purchase holiday gifts for friends and family. However, we are slowly seeing a new trend emerge. Consumers now favor browsing, comparing and purchasing these gifts in the comfort of their own homes, at work or on their phones. This may seem easier for brands to boost sales around the holiday season due to the accessibility of their e-commerce storefronts, but it’s also creating much more competition.
As a whole, we are steadily seeing the increase of e-commerce traffic and sales, which is predicted to exceed in-store sales soon. As marketers, it is always helpful to gauge who your customers are and where they are coming from. Studies have recently shown that the amount of traffic driven from mobile shopping has surpassed that of desktop and laptop computers.
So who are these mobile shoppers and what is the key to converting them into customers? Our latest infographic takes an in-depth look at the m-commerce industry and what we can expect from it. Click here to download the M-Commerce Infographic
This infographic will teach you to:
- Understand the mobile industry today
- Recognize the nature of mobile shoppers
- Identify the top 8 shopping apps for m-commerce
- Distinguish the influence of mobile shopping in driving purchases
- Apprehend the future of m-commerce
Make sure you’re prepared to combat the competition this holiday season and expect to see growing sales coming from m-commerce clients.
Contact us to discuss how we can help you maximize results from your mobile strategy, firstname.lastname@example.org