Okay, today we're going to talk about what is real and what is not real. To do so, I am joined by Nicholas Galante. He is the Programmatic Manager at Direct Agents and Brian Zaben who is the Director of Programmatic Strategy at Digitas LBI.
So, when it comes to simplification, it gets thrown around. Nicholas, I want to start with you. What ends up being the big challenge within your organization?
The State of Programmatic Buying Our Programmatic Manager Nicholas Galante discusses programmatic buying and what 3 key industry trends to pay attention to at our recent Cocktails & Programmatic event.