Search

Amazon’s advancements in voice search have only continued to evolve within the U.S. market share for in-home digital assistants. According to studies by OC&C, 50% of all searches will be voice searches by 2020 and 30% of those searches are set to be complete without a screen. Individuals are simply adapting rapidly to the evolution of voice search and that it is destined to become more of a promising factor in our everyday lives.

On November 30, Direct Agents hosted a breakfast at the W Hotel presenting on current challenges with Amazon advertising as well as some important solutions. Direct Agents has a dedicated team of strategists and analysts that conquer in the Amazon ecosystem, and this reel highlights some key points on how your brand can perform well on Amazon.

Delivering relevant answers to users queries has been almost universally profitable for advertisers. Google continues to develop its search engine from helping answer users questions to more simply helping users complete tasks and delivering far more personalized results over time to queries searched. The audience searching for specific queries may react differently to the answers provided, and current/near-future audience targeting capabilities are slated to revolutionize forward-thinking advertiser's search advertising strategies.

Key Takeaways:

Delivering relevant answers to users queries has been almost universally profitable for advertisers. Google continues to develop its search engine from helping answer users questions to more simply helping users complete tasks and delivering far more personalized results over time to queries searched. The audience searching for specific queries may react differently to the answers provided, and current/near-future audience targeting capabilities are slated to revolutionize forward-thinking advertiser's search advertising strategies.

Key Takeaways:

Analytics has never been more important for businesses than it is today. At Direct Agents, we understand the importance of data accuracy and the full-scale tracking capabilities used to monitor and optimize marketing efforts across all channels. Let our Analytics experts provide you with the insights needed to drive your businesses forward.

If you have any questions or would like to learn how we can help with your brand's Analytics, please contact us at hello@directagents.com

Watch the Heads of our Search Teams (SEM, SEO & Analytics) explain the Direct Agents' process and methodology to data-driven, performance-focused digital customer acquisition. Hear from our experts about the unique differences that Direct Agents brings for their clients.

My name is Brendan Strauss. I was an intern here for quite a while, and I was given an opportunity to really apply myself not at the intern level, but beyond that. My initial interview, I was asked what I know about the search side of advertising and SEO, and I was able to say one thing, I knew what SEO stood for. Really, it was a steep learning curve, but everything I've learned has been here. Once I really got SEO down pat, I was given the opportunity to learn the other side, which is paid search.

Like most SEO campaigns, our story begins with a large client problem. A major North American transportation company's website was negatively impacted by Google's Penguin update, resulting in a loss of the majority of their non branded organic rankings. Organic traffic and revenue plummeted year over year as a result. Direct Agents, with the help of the Bright Edge platform, began this company's SEO engagement in 2015 to help regain this loss in traffic, rankings, and revenue.

At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.

Retail and Ecommerce marketers, attend our Event at Google on Ecommerce Trends for 2016. It is on February 5th at 9 AM to 11:30 AM. Please email marketing@directagents.com to RSVP.