• Jan 23, 18
  • Direct Agents

Delivering relevant answers to users queries has been almost universally profitable for advertisers. Google continues to develop its search engine from helping answer users questions to more simply helping users complete tasks and delivering far more personalized results over time to queries searched. The audience searching for specific queries may react differently to the answers provided, and current/near-future audience targeting capabilities are slated to revolutionize forward-thinking advertiser's search advertising strategies.

Key Takeaways:

Identifying areas of inefficiency and opportunity beyond the query

Audiences in relation to those queries

Current/near-future audience targeting capabilities

Helping to limit campaigns that aren’t optimizing

Maximizing the impact of search advertising