Delivering relevant answers to users queries has been almost universally profitable for advertisers. Google continues to develop its search engine from helping answer users questions to more simply helping users complete tasks and delivering far more personalized results over time to queries searched. The audience searching for specific queries may react differently to the answers provided, and current/near-future audience targeting capabilities are slated to revolutionize forward-thinking advertiser's search advertising strategies.
Identifying areas of inefficiency and opportunity beyond the query
Audiences in relation to those queries
Current/near-future audience targeting capabilities
Helping to limit campaigns that aren’t optimizing
Maximizing the impact of search advertising