On March 22nd, Direct Agents threw an event at Yahoo Playa Vista on how to leverage new methodologies, interact with live demos on-site, and network with the leaders in marketing, technology and creative!
We began our journey in digital marketing 13 years ago in NYC, and we've recently opened an office in Los Angeles.
Our client-driven methodology has not changed since day 1 and we're focused on providing data-driven media, analytics, strategy and creative for our notable clients to drive customer acquisition.
Keep in touch with us and stay up to date on our latest events.
I'm Regina Hong and I'm the Marketing Manager here at Direct Agents. Studying in New York City allowed me to have a tremendous amount of different opportunities, but my final internship was here at Direct Agents as a Marketing and Social Media intern. I was able to try so many different things from speaking engagements to events to pitching to reporters.
My name is Brendan Strauss. I was an intern here for quite a while, and I was given an opportunity to really apply myself not at the intern level, but beyond that. My initial interview, I was asked what I know about the search side of advertising and SEO, and I was able to say one thing, I knew what SEO stood for. Really, it was a steep learning curve, but everything I've learned has been here. Once I really got SEO down pat, I was given the opportunity to learn the other side, which is paid search.
Like most SEO campaigns, our story begins with a large client problem. A major North American transportation company's website was negatively impacted by Google's Penguin update, resulting in a loss of the majority of their non branded organic rankings. Organic traffic and revenue plummeted year over year as a result. Direct Agents, with the help of the Bright Edge platform, began this company's SEO engagement in 2015 to help regain this loss in traffic, rankings, and revenue.
It's been six months since our Los Angeles office has opened and we've held numerous events, created relationship with essential partners & have been working with Silicon Beach's top players. This short video showcases our presence in California so far with footage from events, our office and the surroundings near the Direct Agents' office.
Our launch event was held at E.P. & L.P. Rooftop Bar in West Hollywood, California.
We invited current and prospective clients to celebrate the successful launch of our west coast office. Read more about our current Los Angeles updates in this blog post.
Attribution allows marketers to identify a set of user actions, such as consumer touchpoints, that contribute to the result of a conversion or purchase, and then assigns a value to each. As consumers touch on various points in their conversion journey, attribution modeling has become a heated topic in digital marketing today. Our Senior Strategist - Team Lead, Joseph Sauro, explains the various strategies that marketers should understand and implement in their Google Analytics campaign to maximize the outcomes of their digital plan.
At Direct Agents, digital video has become a vital segment in our omni-channel approach. We strive to educate marketers on how to leverage YouTube advertising for the most effective direct response campaigns.
If you’re anything like me, you spend time scrolling through your Facebook, Instagram and Twitter on a daily basis. Not only do we use our social media channels to interact with people we went to high school with but we follow our favorite brands, sport teams, share our favorite activities and even list the places that we go.
Consumers are watching video for over 5 hours each day. From mobile devices and tablets to social media and connected TV, marketers should be investing in a digital video strategy to reach customers across all channels and devices. Almost every major social media application has integrated video into their platforms, making it possible for advertisers to form stronger, more meaningful connections with their customers.
Well thanks for coming in today. Do you have any questions for us?
Yeah, I was actually wondering what perks Direct Agents offers?
Sure, we have a variety of perks. Some of the most popular ones are flex hours, Summer Fridays and work from home days.
What if I'm hungry? Well, to keep your energized we have unlimited coffee, snacks and a great selection at the cereal bar.
Not exactly, but we do have Bagel Fridays, Wine Down Thursdays and monthly company lunches and happy hours, perfect time to get to know your co-workers.
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