Hi I'm Dan Moran and I'm the creative team lead here at Direct Agents. As a digital marketing agency what we really strive to achieve is growth and evolution. So, when it came time to rebrand we really wanted to come up with a logo that follows in the same direction. Initally, we came up with hundreds of different ideas and at the end of the day what it came down to was coming up with a design that really represents one of our most important core values which is colloboration.
Do you understand how users are interacting with products on your site? Well, with Google Analytics enhanced e-commerce module you can now see how users are interacting and engaging with products on a variety of levels within the conversion section of your google analytics account.
At Direct Agents, performance marketing is in our DNA. We just hit thirteen years! We thrive to make an impact and add value to our clients.
We look at everything for a user acquisition perspective. Our channel expert teams work together to determine what channels and targeting combined across social, search and programmatic will drive the best results for our clients.
The question now is less about capability or just the technology itself and more about the methodology to make any given piece of technology perform.
Hi I'm Josh. Hey my name is Dan. Hey I'm Megan. Hi my name is Dinesh.
Here at Direct Agents we really pride ourselves in being digital experts. We value constant improvement and and learning and really look to be thought leaders within our industry.
Okay, today we're going to talk about what is real and what is not real. To do so, I am joined by Nicholas Galante. He is the Programmatic Manager at Direct Agents and Brian Zaben who is the Director of Programmatic Strategy at Digitas LBI.
So, when it comes to simplification, it gets thrown around. Nicholas, I want to start with you. What ends up being the big challenge within your organization?
Daniel: Hi Everyone. Thanks for joining us today. I'm Daniel Owen, VP of Search over at Direct Agents and today we're going to be speaking about how to manage a successful campaign for mobile apps and Google. To help me do that, Lauren, from Google, she's our account strategist.
Lauren: Hi Everyone and thank you for having me, Daniel. I think you're right on in that the mobile apps phase presents a whole new frontier of opportunity for our advertisers to engage with their core user base in a creative and convenient way.
Daniel: What are some of your favorite apps?
Daniel: Hi, I'm Daniel Owen, VP of Search over at Direct Agents, and today we have with us David over from Google. We're going to be going over the holiday planning strategies and get into a lot of additional tips and tactics.
David: Last year, during Black Friday, 40% of all e-commerce purchases were made on a mobile device. It's really marking a new trend in digital space, and mobile, it's here to stay. 60% of all time spent on e-media is on mobile devices.
We hosted Internet Week Happy Hour with a discussion on the changes and growing complexity of mobile marketing. Chieh Huang (CEO of Boxed.com) and Rafi Syed (VC at Bessemer Partners) discuss using users as acquisition channels to promote mobile apps, the current state of the app ecosystem, and the decline in internet browsing on mobile devices.
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