Okay, today we're going to talk about what is real and what is not real. To do so, I am joined by Nicholas Galante. He is the Programmatic Manager at Direct Agents and Brian Zaben who is the Director of Programmatic Strategy at Digitas LBI.
So, when it comes to simplification, it gets thrown around. Nicholas, I want to start with you. What ends up being the big challenge within your organization?
Daniel: Hi Everyone. Thanks for joining us today. I'm Daniel Owen, VP of Search over at Direct Agents and today we're going to be speaking about how to manage a successful campaign for mobile apps and Google. To help me do that, Lauren, from Google, she's our account strategist.
Lauren: Hi Everyone and thank you for having me, Daniel. I think you're right on in that the mobile apps phase presents a whole new frontier of opportunity for our advertisers to engage with their core user base in a creative and convenient way.
Daniel: What are some of your favorite apps?
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