The Amazon Agency That Optimizes for Profit, Not ROAS

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Most brands on Amazon are optimizing their way to average. Direct Agents sees things differently. Contribution margin, not ROAS, paid and organic as one connected engine, listings built for AI and humans and  real incremental measurement to prove it

Most brands on Amazon are optimizing their way to average. Direct Agents sees things differently. Contribution margin, not ROAS, paid and organic as one connected engine, listings built for AI and humans and  real incremental measurement to prove it

Our Operating Model

Amazon rewards brands that think in systems. Paid media without organic optimization wastes spend, while organic without advertising struggles to build ranking momentum. Even great listings can miss out if they aren’t visible in Alexa for Shopping (formerly Rufus) where 16–18% of shoppers now search — and convert at higher rates when they find the right product. We manage every lever:

Paid Advertising

Paid Advertising

We manage Sponsored Products, Brands, Video, Display, and DSP campaigns engineered around contribution margin, customer lifetime value, and scalable profitability, not vanity ROAS metrics that distort real business performance.

Paid Advertising

Paid Advertising

We manage Sponsored Products, Brands, Video, Display, and DSP campaigns engineered around contribution margin, customer lifetime value, and scalable profitability, not vanity ROAS metrics that distort real business performance.

Organic and Content Strategy

Organic and Content Strategy

We optimize listings, storefronts, A+ content, and backend architecture to improve ranking, conversion, and category dominance across Amazon search results and emerging AI-driven shopping experiences.

Organic and Content Strategy

Organic and Content Strategy

We optimize listings, storefronts, A+ content, and backend architecture to improve ranking, conversion, and category dominance across Amazon search results and emerging AI-driven shopping experiences.

Alexa for Shopping

Alexa for Shopping

We help brands increase visibility within Alexa for Shopping by aligning content with shopper intent, conversational search behavior, and the recommendation logic powering Amazon’s evolving AI ecosystem.

Alexa for Shopping

Alexa for Shopping

We help brands increase visibility within Alexa for Shopping by aligning content with shopper intent, conversational search behavior, and the recommendation logic powering Amazon’s evolving AI ecosystem.

Amazon Marketing Cloud & DSP

Amazon Marketing Cloud & DSP

We leverage AMC and DSP to build full-funnel growth strategies through audience development, attribution modeling, and path-to-purchase analysis informed by years of enterprise Amazon advertising experience.

Amazon Marketing Cloud & DSP

Amazon Marketing Cloud & DSP

We leverage AMC and DSP to build full-funnel growth strategies through audience development, attribution modeling, and path-to-purchase analysis informed by years of enterprise Amazon advertising experience.

Measurement and Reporting

Measurement and Reporting

We unify Seller Central, Vendor Central, DSP, AMC, Brand Analytics, and external data sources into executive-level reporting frameworks centered around profitability, acquisition efficiency, and long-term marketplace growth.

Measurement and Reporting

Measurement and Reporting

We unify Seller Central, Vendor Central, DSP, AMC, Brand Analytics, and external data sources into executive-level reporting frameworks centered around profitability, acquisition efficiency, and long-term marketplace growth.

Inventory and Operations

Inventory and Operations

We align inventory forecasting with media strategy to reduce stockouts, preserve ranking momentum, recover operational losses, and support profitable scaling across complex Amazon marketplace environments.

Inventory and Operations

Inventory and Operations

We align inventory forecasting with media strategy to reduce stockouts, preserve ranking momentum, recover operational losses, and support profitable scaling across complex Amazon marketplace environments.

Optimizes for Profit, Not ROAS

Most Amazon automation hits a ROAS target and stops there. Kanopy AI, our proprietary technology, pulls data from AMC to understand whether a conversion created a repeat customer or a one-time buyer, then adjusts bids and budgets in real time based on margin and lifetime value signals.

Most Amazon automation hits a ROAS target and stops there. Kanopy AI, our proprietary technology, pulls data from AMC to understand whether a conversion created a repeat customer or a one-time buyer, then adjusts bids and budgets in real time based on margin and lifetime value signals.

Most Amazon automation hits a ROAS target and stops there. Kanopy AI, our proprietary technology, pulls data from AMC to understand whether a conversion created a repeat customer or a one-time buyer, then adjusts bids and budgets in real time based on margin and lifetime value signals.

What it does in practice:

01

Shifts spend toward new-to-brand orders when LTV data supports it

02

Cuts budget on high-ROAS, low-margin placements automatically

03

Reallocates in real time, not at the next weekly review

Alexa for Shopping decides who gets recommended. We manage that.

300M shoppers 60% more likely to buy when Alexa for Shopping recommends a product. It doesn't match keywords. It reads your content, understands context, and recommends based on what your product does and who it's for.

300M shoppers 60% more likely to buy when Alexa for Shopping recommends a product. It doesn't match keywords. It reads your content, understands context, and recommends based on what your product does and who it's for.

300M shoppers 60% more likely to buy when Alexa for Shopping recommends a product. It doesn't match keywords. It reads your content, understands context, and recommends based on what your product does and who it's for.

THE GAP

See How GEO Works

Where Most Brands are Losing Ground

Backend attributes left empty
Bullets written to sell, not answer shopper questions
A+ content that tells a brand story instead of guiding a decision
Wrong category mapping

OUR SOLUTION

See How GEO Works

What We Do

Score every ASIN for Alexa for Shopping readiness
Track your Share of Voice against competitors
Identify the exact questions shoppers are asking in your category
Close the content gaps costing you recommendations

  • "One of the most collaborative teams we've ever worked with"

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  • "One of the most collaborative teams we've ever worked with"

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  • "One of the most collaborative teams we've ever worked with"

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  • "With Direct Agents we have the ability to scale with the resource at hand. Everything is organized"

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  • "With Direct Agents we have the ability to scale with the resource at hand. Everything is organized"

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  • "We can scale and have been efficient since day one"

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  • "We can scale and have been efficient since day one"

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  • "Super supportive... and really strategic"

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  • "Super supportive... and really strategic"

    "

  • "What has exceeded my expectations is their attention to detail"

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  • "What has exceeded my expectations is their attention to detail"

    "

See what a fully integrated

See what a fully integrated

Amazon operation looks like for your brand

Amazon operation looks like for your brand

Amazon operation looks like for your brand

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New York 149 Fifth Ave, 16th Floor,
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10000 Washington Blvd, 6th Floor, Culver City, CA 90232

Texas

600 Congress Ave. Austin, TX 78701

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Enterprise Strategy. Startup Agility.

Explore

Work

About Us

Capabilities

Insights

Podcast

Newsletter

Connect

Contact Us

Careers

hello@directagents.com

New York

New York 149 Fifth Ave, 16th Floor,
New York, NY, 10010

California

10000 Washington Blvd, 6th Floor, Culver City, CA 90232

Texas

600 Congress Ave. Austin, TX 78701

©Direct Agents, LLC 2026

[ Privacy ]

[ Cookie ]

[ Sitemap ]

Enterprise Strategy. Startup Agility.

Explore

Work

About Us

Capabilities

Insights

Podcast

Newsletter

Connect

Contact Us

Careers

hello@directagents.com

New York

New York 149 Fifth Ave, 16th Floor,
New York, NY, 10010

California

10000 Washington Blvd, 6th Floor, Culver City, CA 90232

Texas

600 Congress Ave. Austin, TX 78701

©Direct Agents, LLC 2026

[ Privacy ]

[ Cookie ]

[ Sitemap ]