What do Social Commerce, influencer partnerships, and holiday marketing have in common? They’re shaping today’s digital landscape. To ensure your brand is prepared to navigate these trends, we've collected key insights from leading industry articles. Delve in to equip yourself with the knowledge to thrive this holiday season and beyond.

Social commerce sales are rising faster than the number of social buyers, Insider Intelligence

Insider Intelligence recently released a Social Commerce Forecast that analyzed consumer buying behavior in the U.S. and what the future of this growing market looks like. Notably, they found that Social Commerce “sales growth is being driven by a rise in dollars spent per buyer, rather than by new buyers." Based on this data, we came up with a couple things brands can do this holiday season to convert more of their social media followers into customers. Firstly, if existing customers are spending more, there's an opportunity for brands to nurture and deepen their relationships with their current audience. Loyal customers often have a higher lifetime value, so marketers should focus on retargeting campaigns and loyalty programs during the holiday season (think exclusive offers, early access to holiday sales, etc.). Secondly, brands should use their existing data to offer hyper-personalized product recommendations and advertisements. Leverage social media insights to create highly tailored holiday ads for existing customers. Additionally, those retargeting ads can also be used to show products that the customer might have shown interest in but didn't purchase.

What E-Commerce Sellers Should Know About Influencer Marketing, Forbes

Forbes revealed that 25% of marketers are leveraging influencer marketing in their brand strategy. For retail marketers, specifically, influencer marketing can help with content creation for eCommerce platforms like Amazon and new Social Commerce platforms like TikTok Shop. Particularly during the holiday season, influencer marketing is a great way to advertise deals, discounts, and new products. As consumers are increasingly seeking authentic recommendations for brands and products, partnering with influencers can also boost brand awareness and customer trust. With that said, it’s important to do your due diligence when working with content creators. Be sure to consider key metrics like engagement rate and audience authenticity to determine which influencers are right for your brand. Finally, be sure to explore how Social Commerce affiliate programs can benefit your creator strategy!

Mobile phones are the most popular devices used to shop, report says, Marketing Brew

According to the Marketing Brew, 78% of consumers now shop via their mobile devices, driven by a need for efficiency, discounts, rewards, and convenience. And with the holiday season upon us, it's more important than ever for brands to have a solid mCommerce strategy. To make meaningful connections with this mobile-centric audience, brands should spotlight exclusive mobile offers that are both enticing and accessible. Furthermore, the design and functionality of mobile ads should facilitate an effortless, streamlined shopping journey, turning potential interest into tangible sales. Incorporating user-generated content can also serve as a trust signal, offering a layer of authenticity that many consumers seek. Finally, the mCommerce explosion mirrors the time people spend on social media, making platforms like TikTok Shop - which bridge the gap between browsing and buying -invaluable for brands. Looking ahead, leveraging mCommerce and Social Commerce trends might just be the key to unparalleled consumer engagement and increased revenue.

Want to continue the conversation or find more ways to elevate your digital marketing strategy? Visit https://www.directagents.com/contact-us/ to speak with one of our experts today.