Case Study:
CW Seed
Maximizing Engagement for a Free Streaming Platform
Project overview
CW Seed, the CW Network's free streaming platform, offered hit shows but struggled with low visibility and engagement, resulting in lost ad revenue and market share. Direct Agents conducted deep audience research and executed a research-backed relaunch.
Strategy
- Mobile-First Discovery: Uncovered a strong mobile content discovery preference alongside low in-app engagement, revealing a key user journey gap. - User Journey Design: Built a seamless viewing flow from mobile discovery to desktop and TV consumption. Advanced Tracking: Implemented Google Analytics, Branch deep linking, and proprietary engagement analytics for precise attribution. - Audience & Market Insights: Delivered detailed market research and persona analysis to inform content and messaging strategy. - Strategic Relaunch: Executed a research-backed go-to-market plan to reposition the platform with clearer audience targeting.
Net Increase in New Users (2 Weeks)
Increase in Overall User Count
Increase in Mobile App Session Duration
Increase in Monthly Visitor Count
YoY Growth in Viewership
