- Cultural Relevance: Timed campaigns with MCU releases to capture peak fan engagement and boost installs and subscriptions. - Full-Funnel Strategy: Drove users from awareness through to conversion with distinct creative and bidding approaches at each funnel stage. - Data Optimization: Used real-time insights to continuously refine audience targeting, creative rotation, and bid strategy. - Low-Interest Period Testing: Used lower-interest periods between MCU releases for heavy testing schedules to better capitalize on major events. - Audience Focus: Targeted high-intent users including MCU film viewers and comic readers for stronger ROI.