Ecommerce SEO in the Age of AI
Buying decisions now start in ChatGPT, Gemini, and AI Overviews, and end on Amazon, retail shelves, and your DTC site. We make sure the recommendation lands on you, everywhere they search.
The Shift
growth in AI-referred traffic to US retail sites since October 2024.
How AI Decides
01.
02.
03.
04.
THE SHOPPER SAYS
"capsule form"
capsules, 240 count
"no sugar added"
0g sugar, unflavored
"third-party tested"
Informed Sport certified
"for marathon training"
endurance use case + dosing FAQ
Winning Across Both AI Ecosystems
The Open Web
ChatGPT, Gemini, and Perplexity read your site and feeds, not your Amazon listing.
Won with
PDP Depth
Schema
Product Feeds
Third-party Validation
The Walled Garden
Amazon's AI reads only your listing and reviews.
Won with
Marketplace SEO
A+ content
Review Velocity
Pricing
One Content System. Every Channel. Every AI.
01.
AI Visibility Baseline
Where AI recommends you versus competitors, prompt by prompt, and what to fix first.
02.
Unified SEO + GEO
One content system built to rank and get cited. Only 38% of AI Overview citations come from top-10 results (Ahrefs); ranking alone no longer wins the answer.
03.
Exhaustive Attribute Coverage
Every attribute and use case published everywhere AI reads: PDPs, FAQs, comparison pages, schema, and ChatGPT product feeds.
04.
Amazon & Retail SEO
Titles, bullets, A+ content, review velocity, and pricing, optimized for A9 and Amazon's shopping AI, extended across Walmart, Target, and beyond.
05.
Third-Party Validation
Brand mentions are the strongest AI visibility signal measured (Ahrefs). Digital PR, Reddit seeding, YouTube, and review programs make the wider web vouch for you.
06.
AI Citation Measurement
Share of voice by prompt across every AI engine, alongside organic and marketplace performance, in one live dashboard. Only 14% of marketers track this today.
Full-stack search
Website SEO, GEO, and marketplace SEO run as one connected motion.
Every shelf managed
Organic and paid across Amazon, Walmart, Target, Home Depot, and Best Buy.
Built on real behavior
Strategy grounded in how AI-influenced shoppers actually buy, not last-click attribution.
01.
Baseline
AI visibility diagnostic versus your top competitors.
02.
Strategy
A custom roadmap across your site, Amazon, and retail, tied to revenue.
03.
Implementation
Content, technical, marketplace, and validation work by one team.
04.
Refinement
Continuous tracking as AI shopping evolves, so visibility compounds.
