Amazon, one of the largest global online retailers in the world, has reported a dramatic increase in ad business revenue of 123 percent in their third-quarter. This substantial growth in revenue, which is primarily made up of ad sales, stems from Amazon’s strategic advertising platform known as Amazon Advertising.
Direct Agents, New York -- Direct Agents, a data-driven, full-service digital advertising agency, announced it has added Belkin International’s house of brands: Belkin, Linksys, Wemo, and Phyn as clients. Direct Agents will run a full-service digital media engagement inclusive of Amazon marketing to increase engagement and market share while maintaining cost efficiency.
California has always been home for me, but this trip to Los Angeles for Adobe MAX 2018 was even more special. During this three day conference, I was surrounded by over 14,000 creative professionals from around the world, and we were all there for the same purpose: to be exposed, inspired and educated by some of the most influential content creators in the world.
Direct Agents has won the 2018 W3 Award and 2018 MarCom Award for the work done by its creative team, Digital Content Lab. The W3 Awards celebrates excellence in the digital realm by recognizing outstanding Web Marketing, Video, and Social content created by some of the top performing agencies worldwide. The MarCom Awards celebrates excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
Amazon, one of the largest global online retailers in the world, is teaming up with Snapchat to launch a visual search tool for consumers to easily locate and purchase items with a simple scan. This pairing is set to further harmonize the dynamic between technology and the millennial demographic, and has the potential to substantially increase traffic to Amazon’s retail website and replenish Snapchat’s recent loss of 3 million users.
We keep seeing the same metric year after year: for every $1 spent in email marketing, $43 is generated on average in ROI. But what we don’t hear equally enough is how personalization can drive up to 6x that number, and only 30% of brands are currently adopting automation via machine learning to help them get there.
We're thrilled to announce that we won Crain's Best Places to work!
We’re very proud to be part of this phenomenal list of NYC based companies. Crain's Best Companies dispatched surveys to more than 23,000 city employees. Each person answered a confidential 86-question survey, and the scores were combined with results from a separate 78-question survey completed by employers.
Direct Agents Present: The Amazon Takeover Breakfast
You’re Invited! Join Direct Agents on October 18th from 8:00 AM - 10:30 AM at The Irvington at the W hotel Union Square, for an informative panel discussion on the e-commerce giant, Amazon. Experts from Direct Agents and Kenshoo will be speaking on the growth of Amazon, upcoming trends, the merging of their new ad platforms, and how to best scale on Amazon. Enjoy a morning of thought leadership, networking with fellow marketers, coffee, fresh juices and a delicious breakfast!
Amazon Attribution, Amazon’s new beta measurement solution, will provide brands the ability to measure the impact of search, display and video channels based on how consumers discover, research and buy their products on Amazon.
This is the first time Amazon has released an attribution solution like this one. This new beta will provide brands that sell on Amazon with sales impact analysis across media channels off amazon.
You're invited! Join experts from Direct Agents and Kenshoo on September 26th at 5:00 PM PST for an informative Amazon Panel discussion.
Direct Agents and Kenshoo will be speaking on the growth of Amazon, upcoming trends, the merging of their new ad platforms, and how to best scale on Amazon. Enjoy an evening of thought leadership, networking with fellow marketers, drinks and hors d'oeuvres!
Megan Conahan, Direct Agents, EVP
Amazon is taking a big step in digital ad sales with its plan to increase the available space for their Sponsored Products ads by placing them around the internet. Amazon’s Sponsored Ads are Amazon’s main ad format where they run campaigns that are associated with terms that consumers search for. This is very efficient as it reveals to Amazon what customers want to buy and also provides a direct link to buy said product, increasing conversion rates to over triple that of Google’s ads.
The creative advertising landscape is constantly evolving, due to the level of user-generated content, to the pace technology is heading, to the latest trends in social media. Dinesh Boaz, a photographer and Creative Director/Co-Founder of Direct Agents, runs the company’s creative content lab, DCL, and looks at creative from a different perspective. He is working with his team to disrupt the way content is created for brands.
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