As the partnership kicked off, all product detail pages audited & optimized to increase organic reach and generate higher conversion rates Advertising strategy was then concepted to increase brand reach across the SERP to gain net new buyers, while maintaining high ROAS Maximized ad exposure at the lowest CPC by monitoring seasonal search volume changes and cost differences between evergreen & seasonal terms Ran competitive detail page ads which resulted in 60-80% cost savings compared to keywords while still driving high conversion rates Leaned heavily into Social Media and DSP audience-targeting to grow glance views & new to brand sales Activated DA Proprietary SOV Technology for CPC cost reductions and re-invest all savings into non-brand keywords for sales expansion