Case Study:
The CW Network
Expanding Creative Library Through Efficient Production
Project overview
The CW Network needed a rapid expansion of its creative library to enable broader testing and drive user growth across digital channels. Direct Agents delivered 45 net-new assets, including three custom videos, within a two-month window.
Strategy
- Expedited Creative Production: Produced 45 new assets including three custom videos within two months, refreshing the campaign's visual and narrative content. - Innovative Creative Testing: Enabled rigorous testing across creative formats, messaging approaches, and CTA strategies to identify the most impactful elements. - Expanded Creative Library: Broadened scope of brainstorming and production, elevating variety and innovation of content offerings. - Paid Media Integration: Deployed new assets directly into paid campaigns, using real-time performance data to scale winning executions.
Net New Users
Increase in Overall User Count
Monthly Visitor Count
Avg. Mobile Session (up from 14 mins)
YoY Viewership Growth
